Bottle neckers are one of the most efficient promotional tools when it comes to marketing products especially those in the beverage sector. These are small labels that are mostly suspended around the neck of a bottle conveying various messages that may be promotional, branding or product specification. Whether it’s introducing a new product to the market, giving out a discount or just trying to increase brand awareness, bottle neckers are your best bet. This is due to the fact that they are easy to use, universal and look professional, which is why they are well-loved by marketers and companies.

Benefits of bottle neckers

In a rather congested market, brands need that extra edge which the bottle neckers offer: they offer a distinct way of talking to the customer. In relation to the standard labels, they stand out and rather spotlight the bottle and use the promotiοnal mеssage alREAD before thе bottle is punehèsed. Through effective use of colorful and creative logos and inspiring messages, brands are able to gain the attention of the consumer and also improve the existence of their brands in society.

Types of Bottle Neckers

They also vary in size and material, which means that it is possible to give them almost any shape that one wants, though this is usually decided by the kind of function that a particular bottle necker is to fulfill. The most common types include:The most common types include:

Standard Bottle Neck Tags

These are the most directional bottle neckers and they come with a very simple style that is usually worn around the neck of the bottle. These are best suited for simple call to action and product details or product awareness campaigns.

Bottle Collar

A bottle collar is an annular or a rectangular structure placed around the neck part of a bottle usually with a flip-up design. It provides for a better hanging as it has a tighter grip and it can also support larger messages for promotion or logo placements.

Neck Hanger

As in the case of a bottle collar, the neck hanger also has an extra flap or a strip hanging down, which offers more room for branding messages or limited offers.

Custom Shaped Bottle Neckers

Bringing out this idea, custom shaped bottle neckers can be made to fit or represent a given brand image.

Tailored to ensure the delivery of the strongest message

Custom bottle neckers enable the brand to write or put any message or design they feel would best suit their product. All aspects, starting from the selection of the bottle tag template and ending with the choice of color and font, that fits your company’s image, interferes with the efficiency of the bottle neckers. Using items such as your logo and product images, alongside your company colors can assist in helping to keep the bottle neck tags on brand and appealing to your preferred audience.

Bottle Neckers as a Marketing Tool

The primary purpose and main characteristic of a bottle necker is its advertising nature with the primary purpose of promoting sales of the advertised products. They are most beneficial when it comes to early bird special offers, new products in the market as well as events such as the holiday seasons. As we discussed before, through affixing the promotional message on the surface of the bottle, the consumers are targeted at the point of purchase and the higher chance of them making the purchase.

Application of Bottle Neckers for Various Sectors

Bottle neckers have previously been considered as the apparatus of the wine and spirit producers, but they are more versatile than that. Various industries can benefit from using bottle neckers, including:Various industries can benefit from using bottle neckers, including:

Food and Beverage

Besides alcoholic products, in specialized shops and restaurants it is possible to find bottle neckers on non-Alc drinks, ketchup, and other foods in order to advertise quantity discounts, recipes and any other modification to the product.

Health and Beauty

Bottle neckers are often applied to the products related to hairdressing such as shampoos, lotions and oils, and waist-relieving formulations with special ingredients or message, as well as products that are in New or limited edition.

Home and Cleaning Products

Many household items such as cleaning products, detergents and so on incorporate bottle neckers to encourage customers on features of the product, usage instructions or even other related products in the same range.

The Design Process Of Bottle Neckers

Designing proper bottle neckers requires a great deal of professionalism in coming up with designs that are both appealing to the eyes and useful. A good design must be artistic in nature while it has to get the meaning of the message across to the viewers. Here are the key steps in designing bottle neckers:Here are the key steps in designing bottle neckers:

Choosing a Template

Designing of the bottle tag begins therefore by sorting a proper template. The template should be big enough to accommodate the size and shape of the bottle and also there should be enough writing space for the promotion message.

Material Selection

Material which is used in the formation of bottle neckers contributes largely towards the appearance of the end product. Traditional media can be cardstock, paper and plastic in different types that are more or less suitable for durability and printing.

Graphic Design

The images used, the colors, and the choice of fonts used in the layout should reflect on the brand as well as the message passed to the audience. This part should have little graphics or pictures if any at all; it should be brief, professional, and straightforward with lots of emphasis on the call to action.

Printing and Finishing

Printing quality should be quality so that the bottle neckers appear professional and appeal to the consumer. There is always a chance to make the finishing more brilliant, for example, with embossing, foil stamping, or UV coating, and this will make the most of the bottle neckers.

Promotional Bottle Necks for Seasonal Sale

Bottle neckers have their uses particularly during the festive seasons, when they can be applied in attracting attention to the festive products, discounted goods or even any product that comes with a festive packaging. For instance, during the Christmas period, the bottle neckers that are produced can contain prints or inscriptions that can make the message passed during the events be bought and given as gifts. Likewise, during a summer or back to school campaigns, bottle neckers can be utilized in marketing seasonal/catering to flavor, markdowns, and more.

Sustainability and Eco Friendly Bottle Neckers

Whenever some consumers are becoming environmentally conscious bottle neckers and Custom Printed Bags have become an environmental marketing solution among businesses. These bottle neckers are either made from recycled materials, biodegradable material, hence they do not contribute to pollution and the impacts of promotional events on the environment are considerably small. Those brands that consider sustainable development as one of the company’s important values can use eco-friendly bottle neckers as the expression of their concern regarding the state of the environment, which can be an important factor for many customers.

Antecedents of Bottle Neckers In Retail Embankments

Refill stations occupants commonly known as bottle neckers ensure that the choice and preference to purchase a specific product is influenced decisively in retail environments. Being applied as advertisements positioned directly on the product, they help to establish a direct and immediate contact with the consumer and deliver promotional messages when it is most convenient. From simply announcing the availability of a certain product at a lower price, showcasing a feature of the product being sold, or even providing extra information to the consumer that would help him make up his or her mind, bottle neckers are influential during the decision making process of the consumer.

FAQs about Bottle Neckers

What is a bottle necker consumer?

A bottle necker is a promotional tag or label which is worn around the neck of a bottle and which has information based on marketing message, product information or brand information.

What type of materials are used in constructing the bottle neckers?

Bottle neckers are normally made of materials such as card stock, paper or plastic depending on the need of the condensed material, the intended durability or the quality of print expected.

Why Choose Swift Print Pack for your Bottle Neckers?

At Swift Print Pack, we appreciate the need you have to make a first and lasting impression with your packaging and promotional material. Our bottle neckers are meant for you to stand out on the market and have a possibility to have certain options with a reference to your brand. There is no better company to offer you services than Swift Print Pack to enhance your products’ visibility and compel the consumers to interact with your brand. Please do not hesitate to get in touch with us to know more about our products and services now.